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Social Media
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September 16, 2024

The Unexpected TikTok Queen Who Mastered Relatability

RHONYC reality star, Bethenny Frankel proves that TikTok isn't just for Gen Z. The secret to her success? Relatability and relentlessness.
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Brand Insider Round-Up

The Brand Insider Round-Up: 06.09.24

TikTok-viral sunglasses, rent-worthy classics and architectural accessories, these brands have been on our minds for a while...
September 6, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 30.08.24

From barrier-boosting serums to viral bikinis and crave-worthy cookies—this week’s brands are serving up everything you need to know.
August 30, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 23.08.24

This brand turns minimalism into a maximum experience, skincare that’s anything but skin-deep, or a lifestyle brand proving that wellness can be bo...
August 23, 2024
ICYMI

Shop Till You Drop… or Think?

Understanding shopper personality

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TOP STORIES
Branding
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September 3, 2024

Why My Beauty Routine Needed a Serious Edit

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Social Media
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September 2, 2024

Sun-Kissed Cheeks and a Cucumber Crisis: TikTok’s Latest

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Strategy
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August 29, 2024

Why the Same White Tee Can Cost You £7.99 or £390

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Case Studies
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August 22, 2024

East Coast Edge Meets LA Chill With Body by Raven Tracy

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Branding Diaries
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August 21, 2024

Building British Nigerian Brand Anike Label with founder, Precious Adesina

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Editor's Picks
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August 20, 2024

13 Sustainable Brands to Know

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Case Studies
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August 19, 2024

The Cool Girl Brand Turning to Its Employees for Content

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Case Studies
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August 15, 2024

How Two Influencers Transformed Skincare with their Viral Jet Lag Mask

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Social Media
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August 14, 2024

EYNTK about TikTok's Nara Smith

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Trends
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August 13, 2024

Move Over Barbie, Summer 2024 Is Bratty

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Trends
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August 12, 2024

Influencers Are Turning to Smoothies For Their Next Big Hit

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Marketing
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August 8, 2024

Are Influencer Getaways the Future of Brand Promotion?

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CASE STUDIES
Case Studies
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September 11, 2023

"Billie Eilish Has Created The Most Gen-Z Fragrance", How She Did It

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Case Studies
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December 20, 2023

Miu Miu Tops the Lyst Index, Eclipsing LOEWE, Prada

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Beauty

Cult Gaia Expands Into Fragrance With Three New Scents
The Hand Creams with the Most Stylish Packaging
Why My Beauty Routine Needed a Serious Edit

Fashion

Building British Nigerian Brand Anike Label with founder, Precious Adesina
Why the Same White Tee Can Cost You £7.99 or £390
The Cool Girl Brand Turning to Its Employees for Content

Celebrity

The Unexpected TikTok Queen Who Mastered Relatability
EYNTK about TikTok's Nara Smith
Influencers Are Turning to Smoothies For Their Next Big Hit
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