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Editor's Picks
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July 17, 2025

The Fashion of Summer 2025: 8 Brands to Shop Now

The brands styling summer 2025—with iconic visuals, clear POVs, and looks that tell a story. Fashion with substance (and sandals).
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the latest
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1/ How This Brand Went From Grocery Store to Lifestyle Hub

2/ Inside the Trendiest Activewear Brand Loved by Celebs

3/ EYNTK: Gen Z on TikTok, Everything You Need to Know

4/ Highest Paying Corporate Jobs for UK's Creative Girlies

the round-up
Brand Insider Round-Up

The Brand Insider Round-Up:July

From Cavalli x SKIMS to Rhode’s Majorca takeover, July's biggest launches and IRL moments are here.
July 11, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: March

Bella Hadid goes full cowgirl, Pete Davidson is fashion’s favorite boyfriend, and Solange Knowles makes glassware cool.
March 10, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: February

New year, new format—your go-to branding round-up is now bigger and better. From major collabs to the latest product drops, here’s what’s trending.
February 7, 2025
ICYMI

The Brand Insider Round-Up:July

Hot collabs. IRL moments. Summer.

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TOP STORIES
Case Studies
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March 24, 2025

Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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Case Studies
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March 21, 2025

Sephora's Top-Selling Brand Doesn't Even Sell Makeup

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Case Studies
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March 19, 2025

Eadem Proves That Good Design Is Good Business

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Insights
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March 17, 2025

Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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Case Studies
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March 14, 2025

Can Crown Affair Stay Cool While Going Big?

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Case Studies
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March 12, 2025

How To Build An Immersive, Culturally Relevant Brand

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Brand Insider Round-Up
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March 10, 2025

The Brand Insider Round-Up: March

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Branding
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March 5, 2025

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Lifestyle
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March 3, 2025

March Editor’s Letter

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Marketing
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February 28, 2025

How Gen Z’s Shopping Habits Have Changed Marketing Forever

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Branding
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February 26, 2025

18 Branding Moments I Absolutely Love Right Now

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Case Studies
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February 24, 2025

Forget Oversized Jerseys—This Is What Football Fans Actually Want To Wear

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CASE STUDIES
Case Studies
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October 28, 2024

The Black-Owned Brand Behind Fashion’s Most Coveted Summer Dress

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Case Studies
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July 29, 2024

How Hailey Bieber’s Authenticity is Shaping Rhode

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Beauty

The Skims and Rhode Playbook Is Intentional and Always Sells Out
Topicals Figured Out What Every Other Beauty Brand is Still Trying To
Sephora's Top-Selling Brand Doesn't Even Sell Makeup

Fashion

The Fashion of Summer 2025: 8 Brands to Shop Now
No Photos, Please: Inside Luxury’s Love Affair with Secrecy
What’s Happening at the Intersection of Fashion and Tech?

Celebrity

Surprise! These Celebrities Have Brands You Probably Haven't Heard Of
Mel’s Maple Matcha is The Only Drink You’ll Need This Autumn
Molly-Mae Hague Set to Launch New Fashion Brand Maebe
⌃ Copy Script