THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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How to brand... Recession Core

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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

Marketing

Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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SKIMS Goes Back to School with The Campus Collection

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August Editor’s Letter

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Brands Double Down on Nostalgia, IRL Engagement & Tech-Led Strategy in Latest Campaign Rollouts

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News

NikeSKIMS: Could Kim K be the New Michael Jordan?

Kim Air Kardashian?
By
The Desiree Team
February 21, 2025
Insights

The Highs, The Lows, and The Future of Luxury Fashion.

The luxury boom and bust
By
The Desiree Team
February 17, 2025
Trends

The Wellness Trends Set to Dominate 2025—And the Brands to Know

From AI to Gut Health
By
The Desiree Team
February 12, 2025
Case Studies

Forget Oversized Jerseys—This Is What Football Fans Actually Want To Wear

NFL apparel goes chic
By
The Desiree Team
February 24, 2025
Brand Insider Round-Up

The Brand Insider Round-Up: February

By
Bibiana Obahor
February 7, 2025
Marketing

The Art of the Last-Minute Sell: How to Snag Valentine’s Day Procrastinators

Valentine’s day’s final hours
By
Bibiana Obahor
February 5, 2025
News

Alo Yoga Makes a Stylish Entrance in Covent Garden

For London’s fitness and fashion lovers
By
The Desiree Team
January 26, 2025
News

Rhode’s Seriously Cool Peptide Lip Shape Has Arrived

Lip contouring just got easier
By
Bibiana Obahor
January 25, 2025
Trends

Consumers Are Spending Less, But They Still Want Value – Here’s How Brands Can Adapt

Smart spending is the new normal
By
The Desiree Team
February 14, 2025
Case Studies

Equinox: The Brand Turning Health into the New Luxury Must-Have

A lesson in catering to an audience ready to invest
By
The Desiree Team
February 10, 2025
Lifestyle

February Editor’s Letter

Why we took January off
By
Bibiana Obahor
February 3, 2025
Marketing

The Round-Up: 2024 Best (and Worst) Marketing Campaigns

Hits, misses, and lessons learned
By
Bibiana
December 30, 2024
Website Design

The Round-Up: 2024 Websites

The most stylish websites of 2024
By
The Desiree Team
December 26, 2024
Editor's Picks

The Round-Up: 2024 Launches

Ones that made the cut
By
The Desiree Team
December 24, 2024
Marketing

The Round-Up: 2024 Holiday Campaigns

More than just pretty pictures
By
Bibiana Obahor
December 23, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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