THE ULTIMATE GUIDE FOR THE MODERN BRAND OWNER
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Shopify vs Webflow vs Squarespace: What's the Best Platform to Sell Products Online in 2025?

Branding

Cool Colour Combinations for Spring 2025

Branding

PrettyLittleThing’s Rebrand Just Dropped—And The Internet Has Thoughts

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Why Summer Is the Perfect Time to Break the Branding Rulebook

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The Skims and Rhode Playbook Is Intentional and Always Sells Out

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Topicals Figured Out What Every Other Beauty Brand is Still Trying To

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Yes, Even Vaseline Is Doing Brand Trips – Here’s Why

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No Photos, Please: Inside Luxury’s Love Affair with Secrecy

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Sleep or Die Is Betting Big on a Bold Voice—And It’s Working

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What’s Happening at the Intersection of Fashion and Tech?

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Black Beauty’s Biggest Problem Isn’t Funding—It’s What Comes Next

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The Highs, The Lows, and The Future of Luxury Fashion.

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Does Anybody Remember Amina Muaddi?

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Beach Reads for Brand Founders (That Aren’t Boring Business Books)

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The Fashion of Summer 2025: 8 Brands to Shop Now

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Strategy

It's Time to Start Planning Your Holiday Sales

Early planning = happy shoppers
By
The Desiree Team
August 26, 2024
Entrepreneurship

A Design Agency Owner Shares the Tools She Can't Live Without

Conquer your workday with these apps
By
The Desiree Team
August 1, 2024
Case Studies

REFY's Closest Community Members Enjoy a Branded Villa in Mallorca, and It Looked Like This...

POV: influencer trips are out, community trips are in
By
Bibiana Obahor
July 29, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 09.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 9, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 02.08.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
August 2, 2024
Branding Diaries

The Chic Founder Creating a Community for Indie, Black-Owned, Sustainable Brands

Giovanna Vieira's blueprint for success
By
Bibiana Obahor
October 21, 2024
Trends

8 Trending Summer Colour Palettes

Bright, bold, and beautiful shades
By
The Desiree Team
July 25, 2024
Editor's Picks

13 Sustainable Brands to Know

The genuinine ones to know and love
By
Bibiana Obahor
August 20, 2024
Insights

A Guide to Connecting With The Modern Shopper

Leveraging technology to stay ahead in retail
By
Luna Evahart
September 17, 2024
Case Studies

How Two Influencers Transformed Skincare with their Viral Jet Lag Mask

The influencer duo behind Summer Fridays
By
The Desiree Team
August 15, 2024
Trends

Influencers Are Turning to Smoothies For Their Next Big Hit

Erewhon x influencers...
By
Bibiana Obahor
August 12, 2024
Case Studies

East Coast Edge Meets LA Chill With Body by Raven Tracy

Raven Tracy bridges her New York roots with Los Angeles vibes
By
The Desiree Team
August 22, 2024
Case Studies

How Hailey Bieber’s Authenticity is Shaping Rhode

Genuine connections are transforming Celebrity Beauty Brands, no suprise
By
The Desiree Team
July 29, 2024
News

Huda Beauty Unveils New Rebrand Under CEO Huda Kattan's Leadership

A new era for Huda Beauty
By
The Desiree Team
July 23, 2024
Brand Insider Round-Up

The Brand Insider Round-Up: 26.07.24

We're lifting the curtain on the best-kept secrets and strategies of brands that we can't get enough of.
By
Bibiana Obahor
July 26, 2024
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A contemporary guide for the modern brand owner

Brand Insider is your go-to source for all things branding, marketing, and advertising. We provide insightful articles, interviews, and case studies to help professionals stay ahead in the ever-evolving world of brand strategy and consumer behavior.
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